AI tools are advancing fast, and they’re increasingly finding a place inside the traditional VFX pipeline – not as a replacement for it, but as another set of tools alongside tracking, compositing and simulation.

Generative AI

Every few days, new state-of-the-art models and workflows push the boundaries of what generative AI can do – in video, in audio, and increasingly in both at once.

Seedance 2.0 4K is a good example: it can generate a full 4K multi-shot sequence with different camera angles and professional-style cuts, complete with synchronized audio, sound FX, and a consistent actor voice generated from a single reference file — blurring the line between VFX, sound design and performance. It shows how close generative AI has come to real filmmaking use, not just isolated tricks, but tools that touch picture and sound together.

Hands-on work with these tools spans two tracks. Locally, models like Stable Diffusion and Flux run through interfaces such as ComfyUI and Automatic1111, allowing full control over models, LoRAs, ControlNet inputs, and custom workflows for maximum consistency. On the cloud side, aggregators like Freepik and Higgsfield give access to the latest high-end models, including Nanobanana Pro and Seedance 2.0 4K.

The same applies to audio and music: Suno and Udio for scores and music ideas, and ElevenLabs for text-to-speech, voice-to-voice, and training custom voice models..

AI-Assisted VFX

Beyond text-to-image and text-to-video, AI can help solve practical production problems:

  • rotoscoping and object removal
  • background replacement,
  • scene relighting,
  • adding generated elements into a finished shot.

This makes professional post-production accessible even for lower-budget projects. AI-assisted shots can raise a video’s overall visual quality without the cost of a full VFX build.

The same principle applies to advertising:

Product visualizations can now be built from as little as a single high-quality image or a 3D model of the product, making it possible to generate ad-ready shots and campaign visuals without a full studio setup.

The goal isn’t to replace traditional VFX work – it’s to combine it with AI wherever that makes a shot faster, cheaper, or simply possible.